What better idea than a nautical feel if one is talking about a summer collection. Monte carlo SS19 collection was designed around elements just out of beachy holiday leaflet. communication design with blue, red,white color pallet, sand elements like ship, waves, flags etc. became basic ideation of the event. Multiple areas with themes of beaches, shacks, boat, decks were used to highlight collection of multiple categories. A pirate with it ship branded with Monte carlo logo became a very interesting photo op for visitors.