Madame a women fashion brand hosts events for launching their new collection biannually inviting franchise, dealers and retails chain owners. Autumn winter 2020 showcases their new collection in a new avatar. The event was inspired from their tagline “be everyone you are” associating each product category with a unique avatar of modern day women. So on hand each category got their own customised visual merchandise area highlighting hero products on other hand colours and props were used extensively to distinguish one are form other.
A clean layout helped attendees to navigate with ease and spend as much as time need to browse through each category. Visual communication played a very crucial part making product understanding clear and crisp.