IHGF 2018 AUTUM

A multifaceted culture with the most vibrant lifestyles and complex philosophies, the life in India at large is full of vibrant color shades. At the first impression as any visitor enters the fair venue, they are greeted by a huge 16 mt high pavilion facade with an array of more than 150 colors in rhythmic gradient spans the existing façade. Constructed with metal frame and covered by stretched fabric, there is sense of fantasy to the entire façade installation, making it light and easy on the eyes at the same time. The frames supported on a scaffolding wrapped the entire building while symbolizing how each individual of the country is dipped in the culture. The facade had an impact everlasting on all the visitors both during day and night. The translation of the same concept can be witnessed throughout the fair via multiple installations designed at some strategic locations in fair ground. 40’ shipping containers were arranged in clusters which personified the diversity in Indian costumes and traditions.