Spread in more than 5500 sq ft area housing 3 brands from Jain Amar group Madame, CAMLA and GQ this stores takes cues from contemporary design language . The whole theme was built in a way that each area can retain its own identity but also become a part of the whole scheme.
An open entry to the store with a huge light installation for highlighting the VM area welcomes the customers inside giving a preview of the latest collection. Some unique ceiling designs were used to highlight each area with their respective characteristics for e.g., for a men’s brand like CAMLA the feel was more towards rustic side which makes space relatable to their product range. The store comes together with pallets of neutral and wooden colours to bring out the clothing range at its best. Taking advantage of the height of the store the walls have quotes and artworks in sync with the range of products.