These unprecedented times in a pandemic-stricken world has caused a paradigm shift for exhibitions. Nonetheless, the show must go on- Virtually.
India International Jewellery Show (IIJS) is India’s top-of-the-line jewellery exhibition by the Gem Jewellery Export Promotion Council (GJEPC) which attracts all Indian gem and jewellery exporters and traders from across the country on a single platform.
IIJS Virtual 2.0 was a virtual show designed by our studio. In a relaxed tropical setting, the design approach primarily focused on creating a vivid and striking atmosphere for the user by incorporating an experimental and unique approach to design through materiality, color and textures. Furthermore, this design approach strived to enhance the user experience and increase virtual engagement.