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CMAI takes place twice every year captivating large no. of retailers and visitors from all over Indian domestic market. Exhibition on such a scale needs a lot of analysis and concoction moreover site was an old austere building standing on lush green NESCO ground. This generated a persuasion of forming interesting liminal spaces with fashion as theme for different halls. These halls were designed taking in deliberation the domestic bias of men, women and kids. To foothold the same multiple installations were placed with leading concepts. Transparent hangers to enhance the rain experience all together followed the path of sense. Various public spaces like VIP lounge, breakout area, photo booths were there to interest people in the event. This shows how “Unusual site leads to very unusual design.”

Area :

Client : CMAI

Where : NESCO Center, Mumbai



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